Rihanna's Fenty PUMA Brand Launched a New Series of Sneakers
Madison Mackay — December 12, 2017 — Pop Culture
Rihanna has officially dropped another footwear design through her Fenty PUMA brand. Following the release of her fur slides, she has unveiled the knee-high and fully knitted 'Fenty Trainer Hi,' a sport version of her previously released 'Knitted Mary Jane High Heel.'
These sneakers are a part of her third season with PUMA as Creative Director, and pull inspiration from classic school girl uniforms, with a high fashion twist. Not only are they adorable, but their midsoles are packed with 'IGNITE' foam, one of the most comfortable and supportive foams in the shoe market today. In addition, the sneakers sport a rubber outsole, fully knitted sock uppers, and the classic PUMA cat logo on the heels.
These hip new sneakers are available in two colors, 'Puma Black' and 'Vanilla Ice' for $200 USD and are available online.
These sneakers are a part of her third season with PUMA as Creative Director, and pull inspiration from classic school girl uniforms, with a high fashion twist. Not only are they adorable, but their midsoles are packed with 'IGNITE' foam, one of the most comfortable and supportive foams in the shoe market today. In addition, the sneakers sport a rubber outsole, fully knitted sock uppers, and the classic PUMA cat logo on the heels.
These hip new sneakers are available in two colors, 'Puma Black' and 'Vanilla Ice' for $200 USD and are available online.
Trend Themes
1. High Fashion Sneakers - Expanding the market for fashionable sneakers by incorporating unique design elements and high-end materials.
2. Knitted Footwear - Introducing fully knitted construction in footwear to offer comfort, flexibility, and style in one package.
3. Sporty Fashion - Blending sporty elements with high fashion to create a unique and versatile style that appeals to a wide range of consumers.
Industry Implications
1. Fashion Retail - Opportunity for retailers to capitalize on the growing demand for high fashion sneakers and expand their product offerings.
2. Footwear Manufacturing - Disruptive innovation opportunity for footwear manufacturers to incorporate knitted materials and advanced cushioning technologies for enhanced comfort and performance.
3. Athleisure Market - Growing trend of sporty fashion opens new opportunities for athleisure brands to create stylish and functional footwear that caters to the needs of fashion-conscious consumers.
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