New Balance Joins Stray Rats on a New 990v3 Made in USA Sneaker
References: strayrats & highsnobiety
Miami-based label Stray Rats works in collaboration with New Balance on a special 990v3 Made in USA sneaker model for the season. The footwear is adorned in an alternate colorway option referencing both labels, highlighted by a gray base constructed from mesh materials before decorated in bright hues of both purple and green overlaying.
In addition to the collaborative sneaker, Stray Rats unveiled on its Instagram account that it will be launching an apparel capsule to accompany the footwear -- this features graphic hoodies, shorts, and tees. Additional details include the nubuck materials infused for bright contrasting elements, branding accents in gray on the side, a reflective heel panel in silver, and 990 branding on the heel. The sneaker is rounded out with a half white, half gray ENCAP midsole.
In addition to the collaborative sneaker, Stray Rats unveiled on its Instagram account that it will be launching an apparel capsule to accompany the footwear -- this features graphic hoodies, shorts, and tees. Additional details include the nubuck materials infused for bright contrasting elements, branding accents in gray on the side, a reflective heel panel in silver, and 990 branding on the heel. The sneaker is rounded out with a half white, half gray ENCAP midsole.
Trend Themes
1. Collaborative Fashion - Collaborations between fashion brands and sneaker companies present an opportunity to create unique products and reach broader audiences.
2. Mesh Material Design - Incorporating mesh materials in sneaker designs can create a unique and lightweight aesthetic.
3. Graphic Apparel Capsules - Launching apparel capsules alongside sneaker releases presents an opportunity for brands to market a cohesive streetwear style.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from collaborations and capsule collections to drive customer traffic to their stores.
2. Athletic Footwear - The athletic footwear industry can create more diverse sneaker options by incorporating mesh materials into their designs.
3. Streetwear Fashion - The streetwear fashion industry can launch clothing and sneaker collaborations to appeal to a broader fashion-conscious audience.
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