FUTUR and Monkey Time's Collab is Spring-Ready
References: store.united-arrows.co.jp & hypebeast
From color block tracksuits to full-back graphic tees, the Spring/Summer 2018 collaboration between Tokyo-based monkey time and Parisian label FUTUR delivers a 90s-inspired sportswear collection. The clothing designs boast a predominantly blue, yellow and navy palette. The comfort and breathability are evident in the fit of the pieces.
The monkey time x FUTUR lookbook showcases the warm weather-appropriate designs in a laid-back urban landscape. If one begins to situate the 90s-inspired sportswear collection in a cultural context, one can witness the subtle nods to youth skate culture. The retro silhouettes have roots in timeless design, making the overall presence of the tracksuits, sweatshirts, long sleeves, shorts, caps and graphic T-shirts suitable for any casual occasion in the fashion scene. Without a doubt, 90s-inspired sportswear is going strong even in 2018.
The monkey time x FUTUR lookbook showcases the warm weather-appropriate designs in a laid-back urban landscape. If one begins to situate the 90s-inspired sportswear collection in a cultural context, one can witness the subtle nods to youth skate culture. The retro silhouettes have roots in timeless design, making the overall presence of the tracksuits, sweatshirts, long sleeves, shorts, caps and graphic T-shirts suitable for any casual occasion in the fashion scene. Without a doubt, 90s-inspired sportswear is going strong even in 2018.
Trend Themes
1. 90s-inspired Sportswear - Opportunity for brands to create nostalgic and comfortable sportswear collections that appeal to the current fashion market.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of 90s-inspired sportswear by creating their own collections with retro silhouettes and vibrant colors.
2. Streetwear - Streetwear brands can incorporate 90s-inspired sportswear into their offerings to attract the urban youth market.
3. Athleisure - Athleisure brands can expand their product lines to include comfortable and stylish 90s-inspired sportswear for everyday wear.
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