The 8x10 App Turns Instagram Posts into Limited-Edition Art Pieces
Laura McQuarrie — May 11, 2018 — Art & Design
References: itunes.apple & wersm
Over the past few months, Instagram has transformed its social platform into a place where it is easier for consumers to access shoppable goods offered by brands and creators alike—but 8x10 is a unique app that lets users turn their Instagram posts into limited-edition works of art.
8x10 puts artists in control, allowing them to determine how many print editions will be offered, how long a sale will last, as well as how much to charge for their pieces. As such, an artist does not need to set up or continually update a separate online shop or website for the sales of their creations.
Within the app, users are able to easily measure their live sales by keeping tabs on stats such as the number of prints they have sold to date, the price per print and more.
8x10 puts artists in control, allowing them to determine how many print editions will be offered, how long a sale will last, as well as how much to charge for their pieces. As such, an artist does not need to set up or continually update a separate online shop or website for the sales of their creations.
Within the app, users are able to easily measure their live sales by keeping tabs on stats such as the number of prints they have sold to date, the price per print and more.
Trend Themes
1. Social Commerce Art - Opportunity to disrupt the traditional art industry by enabling artists to sell their work directly through social media platforms and create limited-edition versions of their art pieces
2. Personalized Fine Art - Opportunity to disrupt the mass-produced art industry by allowing users to personalize artwork and purchase limited-edition prints from artists through mobile apps
3. Art Marketplace Apps - Opportunity to simplify the art buying process and make it more accessible for consumers by creating mobile apps that function as marketplaces to connect artists and buyers
Industry Implications
1. Art Marketplaces - Opportunity to create a mobile app that functions as a marketplace, facilitating the sale of limited-edition art pieces directly from artists
2. Social Media Platforms - Opportunity for social media platforms to leverage their existing user base to create a new revenue stream by developing features that enable users to buy and sell limited-edition art pieces
3. Digital Art Platforms - Opportunity for existing digital art platforms to expand their offerings and tap into the fine art market by allowing limited-edition prints to be sold through their platform
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