The 7-Eleven App Lets Users Redeem Free Slurpees, Coffees, and More
7-Eleven is turning 90 years old in 2017, and the massive chain of convenience stores is showing just how much it's grown in that time with the high-tech 7-Eleven app. The app, which is available on iOS and Android devices, allows regular customers to keep track of their shopping and earn rewards like free Slurpees and coffees in exchange for frequent purchases.
As part of a special promotion in honor of its birthday, 7-Eleven dubbed July 11th (i.e. the eleventh day of the seventh month) 7-Eleven day. The chain gave away free small Slurpees to all comers on that day, but the giveaways continue for those with the 7-Eleven app. Any user who scanned the app to purchase seven Slurpees between July 12th and 18th receives their next 11 free — an unprecedented deal.
Beyond all this, the 7-Eleven app also offers year round free coffees. For every six coffees purchased by scanning the app at checkout, the seventh is free.
As part of a special promotion in honor of its birthday, 7-Eleven dubbed July 11th (i.e. the eleventh day of the seventh month) 7-Eleven day. The chain gave away free small Slurpees to all comers on that day, but the giveaways continue for those with the 7-Eleven app. Any user who scanned the app to purchase seven Slurpees between July 12th and 18th receives their next 11 free — an unprecedented deal.
Beyond all this, the 7-Eleven app also offers year round free coffees. For every six coffees purchased by scanning the app at checkout, the seventh is free.
Trend Themes
1. Mobile Rewards Apps - The rise of mobile apps that offer rewards and discounts is creating opportunities for businesses to attract and retain customers through loyalty programs.
2. Gamification in Retail - The use of gamification techniques, such as earning points or unlocking levels, in retail apps is revolutionizing customer engagement and driving repeat purchases.
3. App-based Promotions - Businesses are leveraging smartphone apps to offer exclusive promotions and deals, creating a competitive advantage and increasing customer loyalty.
Industry Implications
1. Convenience Store - The convenience store industry can explore the potential of mobile rewards apps to enhance customer satisfaction and drive sales.
2. Food and Beverage - The food and beverage industry can incorporate gamification elements into their apps to incentivize repeat purchases and increase brand loyalty.
3. Retail Technology - The retail technology industry can capitalize on the demand for app-based promotions by developing innovative solutions that help businesses attract and engage customers.
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