L.L. Bean Creates a 500-Foot Kayak to Celebrate Its 100th Birthday
Michael Hines — June 11, 2012 — Marketing
References: 100.llbean & gizmag
Outdoor apparel maker L.L. Bean has built a 500-foot kayak to celebrate their 100th birthday. You might remember L.L. Bean from their bootmobile that debuted earlier in the year. That and this kayak are all part of the company's 100th anniversary celebration.
The 500-foot kayak is made using 101 Point65 collapsible kayaks. L.L. Bean hopes to get in the Guinness Book of World Records for having created the world's longest modular kayak. Currently, there is no record holder for the world's longest modular kayak, but L.L. Bean is hoping that their convinces Guinness to add the category. The kayak recently made its maiden voyage at the Paddlesports Weekend in Freeport, Maine. The kayak was paddled by brave L.L. Bean employees who undoubtedly have a new view on the concept of teamwork.
The 500-foot kayak is made using 101 Point65 collapsible kayaks. L.L. Bean hopes to get in the Guinness Book of World Records for having created the world's longest modular kayak. Currently, there is no record holder for the world's longest modular kayak, but L.L. Bean is hoping that their convinces Guinness to add the category. The kayak recently made its maiden voyage at the Paddlesports Weekend in Freeport, Maine. The kayak was paddled by brave L.L. Bean employees who undoubtedly have a new view on the concept of teamwork.
Trend Themes
1. Modular Kayaks - The creation of the world's longest modular kayak presents an opportunity for companies to explore innovative designs and create customizable watercraft for outdoor enthusiasts.
2. Record-breaking Celebrations - Creating unique and record-breaking structures like the 500-foot kayak allows businesses to generate buzz and engage with consumers through experiential marketing.
3. Collaborative Team Building - The use of a 100-person paddle boat encourages companies to explore creative ways to foster teamwork and a sense of unity among employees.
Industry Implications
1. Outdoor Apparel - Companies in the outdoor apparel industry can leverage the popularity of unique outdoor structures to promote their brand and connect with their target audience.
2. Adventure Tourism - The creation of record-breaking kayaks presents an opportunity for the adventure tourism industry to offer unique and memorable experiences to thrill-seeking travelers.
3. Event Planning - The construction and use of a 500-foot kayak for celebratory events opens new possibilities for event planners to create unforgettable moments and attract attendees.
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