The 50 Shades of Grey Collection by Norton & Townsend is Hot
Courtney Scharf — July 23, 2012 — Naughty
References: nortonandtownsend & refinery29
This '50 Shades of Grey' collection by Norton & Townsend is a literal interpretation of the naughty and incredibly popular novel.
Though many book-inspired products have been made over the years, few are as chic as this menswear line. Being promoted with a male model who is as alluring as Christian Grey himself, this line is receiving plenty of publicity due to its inspiration alone. Not many photos of the line have been released, but the prominent image features a gray suit, well-tailored and gorgeously well made. Masterfully marketed, this endeavor is sure to bring more attention and cultural significance to the Norton & Townsend brand.
Fashion-forward and connected to the huge following if the novel, this collection will delight and excite fans of the daring series.
Though many book-inspired products have been made over the years, few are as chic as this menswear line. Being promoted with a male model who is as alluring as Christian Grey himself, this line is receiving plenty of publicity due to its inspiration alone. Not many photos of the line have been released, but the prominent image features a gray suit, well-tailored and gorgeously well made. Masterfully marketed, this endeavor is sure to bring more attention and cultural significance to the Norton & Townsend brand.
Fashion-forward and connected to the huge following if the novel, this collection will delight and excite fans of the daring series.
Trend Themes
1. Book-inspired Menswear - The '50 Shades of Grey' collection by Norton & Townsend is a prime example of how book-inspired fashion can create buzz and interest in a brand.
2. Chic Menswear Line - Norton & Townsend's '50 Shades of Grey' collection stands out in the fashion industry for its chic interpretation of the popular novel, presenting disruptive opportunities for other brands to create trendy, literature-inspired clothing.
3. Cultural Influence in Fashion - The success of Norton & Townsend's '50 Shades of Grey' collection showcases the significant cultural influence that literature can have on shaping fashion trends, opening doors for other brands to explore similar opportunities.
Industry Implications
1. Fashion - The '50 Shades of Grey' collection by Norton & Townsend highlights the potential to tap into literature-inspired fashion within the industry, leading to opportunities for other fashion brands to create unique book-themed clothing lines.
2. Marketing and Advertising - The masterful marketing campaign of Norton & Townsend's '50 Shades of Grey' collection demonstrates the potential for innovative promotional strategies to generate buzz and cultural significance, presenting disruptive opportunities for marketing and advertising professionals in various industries.
3. Publishing and Literature - The '50 Shades of Grey' collection by Norton & Townsend exemplifies the impact of literature on fashion trends, highlighting the potential for collaboration and cross-promotion between publishing and fashion industries, creating opportunities for new literary-themed clothing lines and accessories.
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