50 Cent Brand Expands to Cover Safe Sex
Angela Lowe — January 11, 2007 — Celebs
References: music.guardian & gushmagazine
Do you remember when Enrique Iglesias launched a range of ‘small’ condoms? Well 50 Cent is now making condoms too.
50 Cent has tried acting, writing, fashion and energy drinks so logically it would make sense for the next initiative to be his own brand of condoms. He claims he will donate part of the proceeds to raise HIV awareness. “The kids become immune when you constantly beat them over the head read a book, read a book”, he said, “We have to be a little more creative about it.” No word on a launch date yet, but he did reveal that they will be blue. (GUSH Magazine)
50 Cent has tried acting, writing, fashion and energy drinks so logically it would make sense for the next initiative to be his own brand of condoms. He claims he will donate part of the proceeds to raise HIV awareness. “The kids become immune when you constantly beat them over the head read a book, read a book”, he said, “We have to be a little more creative about it.” No word on a launch date yet, but he did reveal that they will be blue. (GUSH Magazine)
Trend Themes
1. Celebrity-branded Products - The trend of celebrities lending their name and image to various product lines opens up opportunities for disruptive innovation in the branding and marketing industries.
2. Socially Conscious Consumerism - The increasing demand for products that support social causes provides an opportunity for disruptive innovation in the healthcare and nonprofit sectors.
3. Creative Approaches to HIV Awareness - The need for more engaging and innovative methods of raising HIV awareness presents an opportunity for disruptive innovation in the healthcare and education industries.
Industry Implications
1. Branding - The trend of celebrity-branded products suggests potential for disruptive innovation in the branding industry as companies find new ways to leverage celebrity status in product marketing.
2. Marketing - The rise of celebrity-branded products creates a disruptive innovation opportunity in the marketing industry as companies explore unique strategies to promote and sell these products.
3. Healthcare - The socially conscious consumer trend and the focus on HIV awareness offer a disruptive innovation opportunity for healthcare professionals to develop innovative products and services that address social causes and health education.
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