'47 and Carhartt Work Together to Mark the 2018 NFL Season
References: 47brand & highsnobiety
'47 and Carhartt join forces once again following its collaboration with MLB headwear options -- this time, the duo marks the beginning of the NFL 2018 season. The Boston-based sports label works with the fashion name as the on-going partnership see a series of durable headwear options that reference the different NFL teams. It uses the signature study duck fabric by Carhartt in a selection of colors including black, navy blue, and brown. This is used to construct four different headwear options by '47 -- the CAPTAIN, CLEAN UP, MVP, and VUFF KNIT.
The CAPTAIN is a structured fit with a flat visor and strapback adjustment, the CLEAN UP is unstructured, with a curved visor, the MVP is a structured fit with a curved visor, and the CUFF KNIT is a beanie. The hat options feature 31 NFL teams and are available for purchase at online and instore at '47, Carhartt, as well as at NFL stadiums.
The CAPTAIN is a structured fit with a flat visor and strapback adjustment, the CLEAN UP is unstructured, with a curved visor, the MVP is a structured fit with a curved visor, and the CUFF KNIT is a beanie. The hat options feature 31 NFL teams and are available for purchase at online and instore at '47, Carhartt, as well as at NFL stadiums.
Trend Themes
1. Durable Sports Headwear - There's a growing demand for sports headwear that can last longer and withstand rough conditions which opens up an opportunity for manufacturing highly durable sports headwear.
2. Athletic-fashion Crossover - The collaboration of a sports label and a fashion apparel company to create sports merchandise would produce entirely new product ranges and opportunities to find new fans for sports merchandise.
3. Customizable Sports Merchandise - A venture that allows fans to customize their sports merchandise to their liking will attract more customers, which would increase the overall market for sports apparel.
Industry Implications
1. Sports Apparel - The Sports Apparel industry can expand by creating a new line of durable headwear that would last longer and can be used under different playing conditions.
2. Fashion Retail - Collaborating with sports apparel businesses to create athletic merchandise can lead to a new line of products for fashion retail businesses.
3. E-commerce - An online store where customers can personalize their sports merchandise apparel could create a new market for custom sports apparel and increase demand for e-commerce platforms in the sports industry.
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