Modern Brew from Ancient Yeast
Marissa Brassfield — September 30, 2008 — Eco
References: fossilfuelsbrewingco & calpolynewslpoly.edu
Raul Cano has successfully brewed a beer that can honestly be referred to as the only one of its kind in the world--a beer brewed with yeast that is 45 million years old.
Cano extracted the yeast from a Lebanese weevil inside ancient Burmese amber. He successfully activated the yeast and did what any self-respecting beer-loving scientist would do--used it to brew German pale ale and wheat beer for what would become known as the Fossil Fuels Brewing Company.
Incidentally, Cano's work with prehistoric fossils was a major inspiration for the 'Jurassic Park' movies. He is now a scientist at California Polytechnic University and uses the sales proceeds from his 45 million-year-old beer to fund research on biofuels at Cal Poly.
Cano extracted the yeast from a Lebanese weevil inside ancient Burmese amber. He successfully activated the yeast and did what any self-respecting beer-loving scientist would do--used it to brew German pale ale and wheat beer for what would become known as the Fossil Fuels Brewing Company.
Incidentally, Cano's work with prehistoric fossils was a major inspiration for the 'Jurassic Park' movies. He is now a scientist at California Polytechnic University and uses the sales proceeds from his 45 million-year-old beer to fund research on biofuels at Cal Poly.
Trend Themes
1. Ancient Ingredient Revival - Incorporating ancient ingredients or materials with modern technology or processes can create a unique selling proposition for products.
2. Biofacture - Using biological sources, such as ancient yeast, to manufacture products can create sustainable and environmentally friendly solutions.
3. Nostalgia Marketing - Using historical or nostalgic elements in marketing campaigns can create emotional connections with consumers and differentiate products from competitors.
Industry Implications
1. Craft Beer - Craft beer companies can differentiate themselves by using unique ingredients, such as ancient yeast, in their brewing process.
2. Biofuels - Using prehistoric fossils and ancient materials can inspire the development of new and sustainable biofuels.
3. Entertainment - Incorporating real-world scientific concepts or historical elements in entertainment media, such as movies like 'Jurassic Park', can create engaging and educational content.
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