Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies
Laura McQuarrie — June 27, 2018 — Marketing
Recreational marijuana use will soon be legal in Canada—making it the second country in the world to implement legislation—and Oh Henry is launching a limited-edition 4:25 bar that's branded as a solution for the munchies.
The 4:25 bar is said to be "Specially formulated for the intense hunger that hits 5 minutes after 4:20," with Oh Henry clarifying "It’s edible. It’s not an edible." Fans of the original Oh Henry bar will notice a few key differences, including the fact that the new limited-edition bar has no chocolate, more salty peanuts and caramel fudge.
With recreational marijuana legalization in Canada, brands will have ample opportunity to create a variety of snacks and beverages to appeal to consumers by celebrating cannabis culture.
The 4:25 bar is said to be "Specially formulated for the intense hunger that hits 5 minutes after 4:20," with Oh Henry clarifying "It’s edible. It’s not an edible." Fans of the original Oh Henry bar will notice a few key differences, including the fact that the new limited-edition bar has no chocolate, more salty peanuts and caramel fudge.
With recreational marijuana legalization in Canada, brands will have ample opportunity to create a variety of snacks and beverages to appeal to consumers by celebrating cannabis culture.
Trend Themes
1. Celebrating Cannabis Culture - Brands can create a variety of snacks and beverages that celebrate cannabis culture.
2. Munchies Solutions - Opportunity for brands to innovate and create products specifically targeted at satisfying the munchies associated with marijuana use.
3. Limited-edition Collaborations - Collaborations between snack bar brands and cannabis companies to create limited-edition products that cater to the cannabis market.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage companies to develop snacks and beverages infused with cannabis or designed to satisfy the munchies.
2. Confectionery Industry - Confectionery companies can explore new flavors and ingredient combinations to create snack bars tailored to cannabis enthusiasts.
3. Cannabis Industry - Cannabis companies can collaborate with food brands to create unique limited-edition products that appeal to the cannabis culture.
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