The 3M Lint Roller Campaign is Gear Towards Cat and Dog Owners
Meghan Young — May 29, 2014 — Marketing
Pet owners can commiserate over the trials and tribulations of owning a cat or dog that shed profusely throughout the year; they can also come together and rejoice over the 3M Lint Roller ad campaign. It promotes a lint roller specifically targeting animal fur, since it sticks to just about any kind of fabric known to man.
Conceived and executed by Publicis, an ad agency based in Shanghai, China, the 3M Lint Roller ad campaign is art directed by Bastien Grisolet with creative direction by Akae Wang. It features the photographic works of Tim Flach, who is known for his pet photography and campaigns. Although the images are hilarious, the 3M Lint Roller ad campaign is black and white to give proper due to the gravity of these hairy situations.
Conceived and executed by Publicis, an ad agency based in Shanghai, China, the 3M Lint Roller ad campaign is art directed by Bastien Grisolet with creative direction by Akae Wang. It features the photographic works of Tim Flach, who is known for his pet photography and campaigns. Although the images are hilarious, the 3M Lint Roller ad campaign is black and white to give proper due to the gravity of these hairy situations.
Trend Themes
1. Pet Fur Removal Products - Opportunities exist in developing innovative and effective products for removing pet fur from fabrics and surfaces.
2. Humorous Pet Product Advertising - There is potential for disruptive innovation in creating ad campaigns that use humor to promote pet products.
3. Specialized Pet Cleaning Services - There is room for disruption in the cleaning industry by creating specialized services that target pet owners and their specific cleaning needs.
Industry Implications
1. Pet Product Industry - Innovation opportunities exist in the development of pet products that solve specific problems faced by pet owners, like fur removal.
2. Advertising Industry - There is potential for disruptive innovation in the advertising industry by creating humorous ad campaigns for pet products.
3. Cleaning Industry - Specialized pet cleaning services could disrupt and differentiate the cleaning industry by targeting pet owners.
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