This Company Allows Consumers to Design Their Own Products
Katherine Pendrill — September 15, 2015 — Art & Design
References: loveandrobots & psfk
'Love & Robots' is a new company that allows customers to design their own 3D-printed accessories and household items. Going beyond the traditional 2D print business model, the company gives customers the unique opportunity to personalize everyday items.
The website offers a number of core products that range from unisex accessories to household items. Customers can use the online interface to personalize their item and make any aesthetic changes they see fit. The website offers a number of custom options, including color, background design and texture. Once a user has finished their customized template, Love & Robots uses a 3D printer to build the custom product.
The unique service allows customers to design 3D-printed accessories that suit their unique personality and taste. The entire process ultimately gives the consumer more influence over the product they are buying.
The website offers a number of core products that range from unisex accessories to household items. Customers can use the online interface to personalize their item and make any aesthetic changes they see fit. The website offers a number of custom options, including color, background design and texture. Once a user has finished their customized template, Love & Robots uses a 3D printer to build the custom product.
The unique service allows customers to design 3D-printed accessories that suit their unique personality and taste. The entire process ultimately gives the consumer more influence over the product they are buying.
Trend Themes
1. Customized 3D Printing - The trend of offering customers the ability to personalize everyday items using 3D printing technology
2. Online Personalization - The trend towards creating web-based interfaces that allow users to easily customize and personalize products to their own specifications
3. Direct-to-consumer Manufacturing - The trend towards cutting out the middleman and allowing customers to design and create their own products using 3D printing technology
Industry Implications
1. Custom Products - The customizable 3D-printed accessories trend presents a disruptive innovation opportunity for businesses specializing in creating personalized products that stand out in the market
2. 3D Printing - The trend towards allowing customers to design and fabricate their own everyday items presents a disruptive innovation opportunity for the 3D printing industry as it becomes more accessible to non-experts
3. E-commerce - The trend towards direct-to-consumer manufacturing presents a disruptive innovation opportunity for e-commerce businesses to offer personalized products with shorter time to market and higher customer satisfaction
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