The Freaky Future of Televised Sporting Events
Marissa Brassfield — December 6, 2008 — Lifestyle
References: latimesblogs.latimes & engadget
The future of televised sporting events has arrived with the first 3D NFL game between the Oakland Raiders and the San Diego Chargers. While the matchup certainly wasn't anything exciting by professional football standards, it's the technology that dazzled, even in its nascent form.
3ality Digital handled the video production and distribution, and chairman David Modell warned in a pre-game press conference that the broadcast would largely be a training exercise.
Indeed, Los Angeles Times tech writer Jon Healey noted in his write-up, "Some shots were so tightly framed, the action quickly squirted out of the frame. Others were so wide, they were hard to distinguish from 2D images." Healey goes on to admit, "But the field-level and ground-level shots were great."
While 3ality Digital and other 3D video production companies still have quite a bit of fine-tuning to do, it won't be long before our Monday Night Football routine involves dusting off and putting on a pair of 3D goggles.
3ality Digital handled the video production and distribution, and chairman David Modell warned in a pre-game press conference that the broadcast would largely be a training exercise.
Indeed, Los Angeles Times tech writer Jon Healey noted in his write-up, "Some shots were so tightly framed, the action quickly squirted out of the frame. Others were so wide, they were hard to distinguish from 2D images." Healey goes on to admit, "But the field-level and ground-level shots were great."
While 3ality Digital and other 3D video production companies still have quite a bit of fine-tuning to do, it won't be long before our Monday Night Football routine involves dusting off and putting on a pair of 3D goggles.
Trend Themes
1. Advanced 3D Video Production - There is an opportunity for companies to develop advanced 3D video production techniques to enhance the viewing experience of televised sporting events.
2. Immersive Virtual Reality Experiences - The introduction of 3D NFL games opens up opportunities for industries to create immersive virtual reality experiences for sports fans.
3. Growing Demand for 3D Content - The increasing popularity of 3D NFL games indicates a growing demand for 3D content in the entertainment industry.
Industry Implications
1. Broadcasting and Media Production - Broadcasting and media production companies can explore disruptive innovation opportunities by investing in advanced 3D video production technology.
2. Virtual Reality Technology - The virtual reality industry has the potential to disrupt the way sporting events are viewed by developing immersive experiences based on 3D NFL games.
3. Entertainment and Content Creation - The entertainment and content creation industry can capitalize on the growing demand for 3D content by producing more 3D sports-related content and experiences.
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