Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Custom Tonal Skate Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

Coutié Updates the Vans Old Skool 36 DX with Blue Details

— March 17, 2021 — Fashion
German label Coutié adds a new and custom touch to the Vans Old Skool 36 DX sneaker model with a Baby Blue tonal update. Coutié adds the Old C Logo onto the signature sneaker model and keeps the black canvas materials at the upper's foundation.

Branding nodding to Coutié can be seen at the mid panel right under the Jazz Stripe, which is now done in the Baby Blue hue. This sits right next to text that reads "Spring/Summer 2021 IDEAS THAT CONNECT." The medial side of the shoe also features the same blue stripe and decorative detail around the heel. The Old C Logo makes its way in a classic gothic font to round it all out.

Image Credit: Coutié
Trend Themes
1. Custom Sneaker Design - There is an opportunity for fashion brands to create unique and personalized designs for mainstream sneaker models like the Vans Old Skool 36 DX.
2. Branded Sneaker Collaboration - Collaborations between fashion brands and mainstream shoe models like Vans can create new and popular sneaker drops for fans of both brands.
3. Brand Browsing Experience - Fashion brands can capitalize on the growing trend of online shopping with unique and interactive browsing experiences for their customized sneaker designs.
Industry Implications
1. Fashion - The fashion industry can take advantage of custom sneaker designs to provide customers with unique products that stand out from mainstream offerings.
2. Footwear - The footwear industry can collaborate with fashion brands to produce fresh takes on traditional and popular shoe models, attracting a wider audience.
3. E-commerce - The e-commerce industry can work with fashion brands to develop innovative online shopping experiences that enhance the customer experience and drive sales.
2.8
Score
Popularity
Activity
Freshness