World Advocates Luxury at NZ Fashion Week
Cecilia Biemann — September 21, 2008 — Luxury
References: worldbrand.co.nz & stuff.co.nz
New Zealand Fashion Week kicked off in Auckland yesterday with quite a bit of sparkle and dazzle.
A highlight of the event was this sparkly outfit adorned with thousands of hand-sewn Swarovski crystals from the World collection titled “There is No Depression.”
It’s probably best not to get your heart set on this one for your next party because securing one will set you back $33,000.
World designer Francis Hooper said that the collection was designed to encourage women to spend money on luxury pieces instead of items meant for mass consumption.
A highlight of the event was this sparkly outfit adorned with thousands of hand-sewn Swarovski crystals from the World collection titled “There is No Depression.”
It’s probably best not to get your heart set on this one for your next party because securing one will set you back $33,000.
World designer Francis Hooper said that the collection was designed to encourage women to spend money on luxury pieces instead of items meant for mass consumption.
Trend Themes
1. Luxury Fashion - Opportunity for luxury fashion brands to incorporate Swarovski crystals and other high-quality materials into their designs to appeal to high-end consumers.
2. High-end Accessories - Opportunity for luxury accessory brands to create custom pieces with Swarovski crystals, such as jewelry, bags, and shoes, for exclusive clientele.
3. Sustainability in Luxury Fashion - Opportunity for luxury fashion brands to focus on sustainable materials and ethical production practices in order to appeal to environmentally-conscious consumers.
Industry Implications
1. Fashion - The fashion industry can incorporate Swarovski crystals into their designs to create eye-catching and unique pieces that appeal to high-end consumers.
2. Jewelry - The jewelry industry can use Swarovski crystals to create custom pieces for high-end clients looking for unique and high-quality accessories.
3. Luxury Goods - The luxury goods industry can focus on sustainability and ethical practices to appeal to environmentally-conscious consumers while maintaining a high-end image.
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