Korea's 701 Jewelry PC from Moneaul
Going Like Sixty — March 31, 2009 — Marketing
References: moneual.co.kr & us.aving.net
Korea's most expensive computer is the Moneaul 701 Jewelry. Forget the computing power--just look at the crystal power from 3,500 Swarovski jewels and the gold and brass. It will sell for about $30,000.
Inside the Moneaul 701 is a 7-inch screen, 500 GB drive, Intel duo core, and Vista operating system. The Moneaul 701 Jewelry proves once again that it is beauty that counts, not what's inside.
Implications - While many consumers are still recovering from the recent economic downturn, there exists a large clientele with disposable income. Such individuals are not interested in adapting a frugal lifestyle and continue to seek lavish and high-end products. Businesses that tailor their concepts and products to an elitist group of consumers will see big returns.
Inside the Moneaul 701 is a 7-inch screen, 500 GB drive, Intel duo core, and Vista operating system. The Moneaul 701 Jewelry proves once again that it is beauty that counts, not what's inside.
Implications - While many consumers are still recovering from the recent economic downturn, there exists a large clientele with disposable income. Such individuals are not interested in adapting a frugal lifestyle and continue to seek lavish and high-end products. Businesses that tailor their concepts and products to an elitist group of consumers will see big returns.
Trend Themes
1. Luxury Tech - There is a growing trend of high-end, luxury technology products that cater to affluent consumers who seek lavish and exclusive items.
2. Personalized Design - Consumers are increasingly drawn to products that allow for customization and personalization, such as the Moneaul 701 Jewelry PC adorned with 3,500 Swarovski jewels.
3. Status Symbol - Owning expensive and extravagant technology products has become a status symbol for affluent individuals, creating a market demand for opulent and visually stunning devices.
Industry Implications
1. Technology - The technology industry can tap into the luxury tech trend by developing high-end, premium products that appeal to affluent consumers looking for extravagant and exclusive devices.
2. Jewelry and Fashion - The jewelry and fashion industry can explore collaborations with technology brands to create luxurious and visually striking products, offering a blend of technology and elegance.
3. Personalization Services - Companies catering to personalized design and customization can capitalize on the growing demand for tailor-made technology products, providing unique options for consumers seeking exclusivity.
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