30 Years of Optimism by Mario Testino for Love Magazine
Rebecca Byers — February 13, 2012 — Pop Culture
References: thingsilike-rotex.blogspot & labdailyblog
In addition to a cat-themed shoot featuring Kate Moss and Lara Stone and images of Rosie Huntington-Whiteley and Natalia Vodianova in heavy embellished layers, the 30 Years of Optimism editorial by Mario Testino for Love Magazine spring/summer 2012 includes several more intimate images of some of the most famous celebs.
Beyonce poses in a car with a puppy, Gwyneth Paltrow is mid-laugh fit wearing an ancient armor helmet and Karl Lagerfeld poses in his casual tuxedo in a bizarre and unexplained addition to the 30 Years of Optimism editorial in the spring edition of the British biannual magazine. Extreme close-up portraits of David Beckham and 'Ironman' Robert Downey Jr. are also included in the eclectic set of images by Mario Testino, a photographer who has undoubtedly photographed some of the most celebrated celebrity figures.
Beyonce poses in a car with a puppy, Gwyneth Paltrow is mid-laugh fit wearing an ancient armor helmet and Karl Lagerfeld poses in his casual tuxedo in a bizarre and unexplained addition to the 30 Years of Optimism editorial in the spring edition of the British biannual magazine. Extreme close-up portraits of David Beckham and 'Ironman' Robert Downey Jr. are also included in the eclectic set of images by Mario Testino, a photographer who has undoubtedly photographed some of the most celebrated celebrity figures.
Trend Themes
1. Intimate Celebrity Portraiture - There is an opportunity for a disruptive innovation in the photography or art industry to capitalize on the growing demand for intimate celebrity portraits.
2. Celebrity Endorsement Marketing - Marketing firms may leverage intimate celebrity portraits to promote products or campaigns and disrupt traditional marketing techniques.
3. Humanization of Celebrities - As celebrities become more accessible and relatable to average consumers through intimate portraits, there may be a disruptive innovation in the entertainment industry to humanize them even more.
Industry Implications
1. Photography - The photography industry has an opportunity to disrupt traditional portrait photography by capitalizing on the trend towards intimate and unique celebrity portraits.
2. Art - The art industry can capitalize on this trend by showcasing and selling intimate celebrity portraits as pieces of art.
3. Marketing and Advertising - Marketing and advertising firms can leverage intimate celebrity portraits to disrupt traditional marketing techniques and promote products or campaigns with a humanized approach.
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