These Unisex 30 Year Sweatshirts Come with an Unexpected Guarantee
David Ingram — June 19, 2015 — Fashion
References: kickstarter & dezeen
Designer Tom Cridland is looking to buck the craze of throwaway fashion culture with his current Kickstarter campaign for The 30 Year Sweatshirt. Designed with sustainability and durability in mind, this unisex crewneck fashion staple comes with a 30-year guarantee and can be sent back for free repairs should any natural damage occur.
Handmade by traditional Portuguese artisans, the 30 Year Sweatshirt is constructed using a loopback knitting technique and features double reinforced sleeve seams to help prevent any typical wear and tear that may occur over time. The 30 Year Sweatshirt is also made from a combination of organic cotton, premium polyester and a unique silicon finish to prevent shrinkage.
Built to last a lifetime, the 30 Year Sweatshirt will be available in five different colors and is designed for a modern and unisex fit in multiple sizes.
Handmade by traditional Portuguese artisans, the 30 Year Sweatshirt is constructed using a loopback knitting technique and features double reinforced sleeve seams to help prevent any typical wear and tear that may occur over time. The 30 Year Sweatshirt is also made from a combination of organic cotton, premium polyester and a unique silicon finish to prevent shrinkage.
Built to last a lifetime, the 30 Year Sweatshirt will be available in five different colors and is designed for a modern and unisex fit in multiple sizes.
Trend Themes
1. Sustainability in Fashion - Offering a durable and sustainable product with a guarantee can disrupt the fast fashion industry by promoting conscious consumption among consumers.
2. Longevity Guarantees - Providing guarantees for long-lasting products can become a major selling point and challenge planned obsolescence in industries like fashion.
3. Artisan Production - Investing in traditional production techniques and craftsmanship can create a unique value proposition for premium-quality, durable products that can disrupt industries like textile manufacturing.
Industry Implications
1. Fashion Retail - Offering durable and sustainable clothing products with guarantees can become a disruptive innovation in the fast fashion industry by shifting consumer habits towards conscious consumption.
2. Textile Manufacturing - Investing in artisanal production techniques and premium-quality materials can disrupt the fast pace and planned obsolescence of fashion by catering to a market of long-lasting, high-quality products.
3. Sustainable Apparel Production - Promoting sustainable and environmentally-conscious practices in apparel production can create a competitive advantage and disrupt industries with unsustainable fashion practices.
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