Woman Raises $3M to Find a Husband
Cecilia Biemann — October 25, 2008 — Marketing
References: SuperBowlSingleGirl & buzzfeed
In a desperate attempt to land herself a husband, Manhattan single Amy Borkowsky has set up a website to try and raise $3 million in order to buy 30 seconds of airtime for a personal ad at the Superbowl.
Armed with the philosophy that dating is a numbers game, her aim is to advertise herself to the millions of potential husbands who will be watching the game.
Even if she doesn’t raise the $3 million, I’m guessing that the media and blog attention she is generating out of this will help end her man-drought.
Armed with the philosophy that dating is a numbers game, her aim is to advertise herself to the millions of potential husbands who will be watching the game.
Even if she doesn’t raise the $3 million, I’m guessing that the media and blog attention she is generating out of this will help end her man-drought.
Trend Themes
1. Crowdfunding Personal Ads - The trend of using crowdfunding platforms to raise money for personal advertisements presents disruptive innovation opportunities in the advertising industry.
2. Hyper-targeted Advertising - The trend of using highly targeted personal advertisements aimed at specific demographics offers disruptive innovation opportunities in the advertising industry.
3. Event-based Personal Ads - The trend of using major events like the Super Bowl to broadcast personal ads presents disruptive innovation opportunities in the advertising industry.
Industry Implications
1. Crowdfunding - The crowdfunding industry can capitalize on the trend of using crowdfunding platforms to raise money for personal advertisements.
2. Advertising - The advertising industry can benefit from the trend of hyper-targeted personal advertisements.
3. Media and Entertainment - The media and entertainment industry can explore the trend of event-based personal ads to monetize major events like the Super Bowl.
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