Nada Shepherd "Future Fashion/Fashion Future" Replaces Her Runway Show
Zoe Badley — March 27, 2010 — Pop Culture
References: fashiontelevision & thestar
Nada Shepherd, a Toronto fashion designer, presented her fall-winter collection this Wednesday at the Scotia Bank Theatre with the World's first 3-D fashion film. Entitled "Future Fashion/Fashion Future," it was used to replace her usual showcase on the runway.
The 3-D fashion film allows for the different pieces of the Nada Shepherd collection to become vivid and virtually heightened, giving a new perspective that viewers may not have been able to explore on the sidelines of a runway show.
Barbara Atkin, vice president of fashion direction for Holt Renfrew, told the Toronto Star "they will become the norm [3-D fashion film]. Dolby sound changed the way we heard things in the last century. Now 3-D will change the way we see it. With this video Nada has aligned herself with forward thinking, with the future."
The 3-D fashion film allows for the different pieces of the Nada Shepherd collection to become vivid and virtually heightened, giving a new perspective that viewers may not have been able to explore on the sidelines of a runway show.
Barbara Atkin, vice president of fashion direction for Holt Renfrew, told the Toronto Star "they will become the norm [3-D fashion film]. Dolby sound changed the way we heard things in the last century. Now 3-D will change the way we see it. With this video Nada has aligned herself with forward thinking, with the future."
Trend Themes
1. Virtual Fashion Shows - Designers can create immersive experiences that provide a new perspective on fashion collections and potentially reach a wider audience without the need for a physical runway show.
2. 3-D Film Technology - The use of 3-D film technology can expand beyond the entertainment industry and into fashion, providing opportunities for innovation and creative storytelling.
3. Augmented Reality Fashion - The use of augmented reality in fashion can provide a unique and interactive way for consumers to experience and purchase clothing and accessories online.
Industry Implications
1. Fashion - The fashion industry can leverage virtual and augmented reality technologies to create memorable and engaging experiences for customers.
2. Film and Entertainment - The film and entertainment industry can explore new uses for 3-D technology, such as creating immersive fashion experiences and branching out into other industries.
3. Technology - The technology industry can continue to develop and improve upon virtual and augmented reality technologies to meet the growing demand in various industries, including fashion and entertainment.
2.8
Score
Popularity
Activity
Freshness
