New Balance Readies a Set of 237 Sneakers for the Fall
References: shop.newbalance.jp & highsnobiety
New Balance introduces a new set of 237 sneaker models made specifically for the Fall season later this year. The shoe is coated in hues that are ready for the Fall season including beige, the classic New Balance grey, and forest green. The new shoes are made from a custom blend of materials that take suede, mesh, and nylon fabrication all throughout the upper.
It sees soft suede making up the oversized N logo on the lateral side of the shoe and it all rests on top of an EVA midsole and herringbone outsole founation. At the very bottom of the shoe is a branded gum sole unit in place of the traditional rubber bottom.
Image Credit: New Balance
It sees soft suede making up the oversized N logo on the lateral side of the shoe and it all rests on top of an EVA midsole and herringbone outsole founation. At the very bottom of the shoe is a branded gum sole unit in place of the traditional rubber bottom.
Image Credit: New Balance
Trend Themes
1. Seasonal Colorways - Brands can attract consumers by releasing limited colorways during different seasons throughout the year.
2. Custom Blended Materials - Companies can experiment with different blends of materials to create unique products and stand out in crowded markets.
3. Branded Sole Units - Adding branded sole units can increase brand recognition and make footwear designs more memorable.
Industry Implications
1. Footwear - Companies can differentiate themselves from competitors by releasing seasonal footwear collections with on-trend colorways and unique material blends.
2. Fashion - Fashion brands can incorporate the trend of seasonal colorways into their apparel collections as well.
3. Sports and Outdoor - Branded sole units can appeal to consumers in the sports and outdoor industries who prioritize quality and durability in their footwear.
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