'22 Ways to Style Black' is a Fashionable Charitable Endeavor
Allison Love — August 12, 2010 — Social Good
References: crystallized & bornrich.org
Swarovski Elements has commissioned 22 famous fashion houses to design their own crystal studded LBDs (little black dresses) for the '22 Ways to Style Black' auction, which was created by French first lady Carla Bruni-Sarkozy.
The dresses are being designed by reputable designers like Givenchy, Armani, Sonia Rykiel, Jean Paul Gaultier, Vivienne Westwood and Lanvin. The dresses will all be designed using Swarovski crystals and the '22 Ways to Style Black' auction is benefiting the American Cancer Society and the France-based La Ligue Nationale Contre le Cancer.
The dresses are being designed by reputable designers like Givenchy, Armani, Sonia Rykiel, Jean Paul Gaultier, Vivienne Westwood and Lanvin. The dresses will all be designed using Swarovski crystals and the '22 Ways to Style Black' auction is benefiting the American Cancer Society and the France-based La Ligue Nationale Contre le Cancer.
Trend Themes
1. Designer-commissioned Lbds - The trend of designing and auctioning LBDs commissioned by famous designers can provide a disruptive opportunity for the fashion industry to create limited edition collections for charity purposes.
2. Crystal-studded Fashion - The trend of creating crystal-studded clothing pieces can offer a disruptive opportunity for the fashion and accessories industry to add more valuable and attractive items to their collections.
3. Charitable Fashion Auctions - Charitable fashion auctions can provide a disruptive innovation opportunity for the fashion industry to collaborate with charities for a good cause while promoting their brand and products.
Industry Implications
1. Fashion - The fashion industry can benefit from the trend of designing and auctioning LBDs with crystals as it offers a new way to create limited edition collections and attract socially conscious customers.
2. Accessories - The accessories industry can benefit from the trend of creating crystal-studded pieces as it offers an opportunity to create luxury items with premium materials to add more value to their collections.
3. Charity - Charitable organizations can benefit from fashion auctions as it offers a new and engaging way to raise funds for their causes while allowing them to collaborate with fashion brands to promote their message.
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