The Ralph Lauren's 2018 Snow Beach Collection Celebrates Iconic Looks
Justin Lam — January 17, 2018 — Fashion
References: highsnobiety & gq
To celebrate its 25th year, Ralph Lauren is launching its 2018 Snow Beach collection as an homage to the iconic collection. Launched in 1993, the Snow Beach collection was one of the most successful collections offered by Ralph Lauren. The collection consisted originally of hats, hoodies and the incredibly iconic pullover parka in yellow, navy blue and red. Part of the collection's success was due in part to its limited-edition nature. The parka continues on to hold its legendary status and is even sold in markets for collectors for upwards of $4,800.
2018's Snow Beach rerelease brings back many of the classic designs of the initial collection, but with a more modern twist. The looks and styles are still reminiscent of the iconic originals, but take a slightly new life with modern fabrics and techniques. Alongside the original multi-colored designs, Ralph Lauren will also be releasing a special eight-piece black and white capsule of the Snow Beach collection.
The 2018 Snow Beach collection will arrive in late January with the black and white array landing in early February.
2018's Snow Beach rerelease brings back many of the classic designs of the initial collection, but with a more modern twist. The looks and styles are still reminiscent of the iconic originals, but take a slightly new life with modern fabrics and techniques. Alongside the original multi-colored designs, Ralph Lauren will also be releasing a special eight-piece black and white capsule of the Snow Beach collection.
The 2018 Snow Beach collection will arrive in late January with the black and white array landing in early February.
Trend Themes
1. Nostalgia Fashion - The popularity of nostalgic fashion drives opportunities for fashion brands to revive beloved fashion trends, updating them with a modern twist.
2. Collection Re-release - The success of re-releasing discontinued limited editions inspires industry players to launch one-off traditional products as a marketing tactic.
3. Capsule Collection - The increasing demand for specialized fashion collections from consumers creates opportunities for brands to offer unique limited edition products in collaboration with partners or influencers.
Industry Implications
1. Fashion - As nostalgia and classic fashion trends resurface, it is becoming essential for brands in the fashion industry to reinvent and relaunch classic designs with a modern twist to stay relevant.
2. Retail - Re-releasing limited edition collections presents opportunities for retailers to drive traffic and sales while offering exclusive, must-have products to customers.
3. Luxury - The success of reselling rare fashion pieces for a high profit presents opportunities for luxury fashion brands to produce limited edition collections, increasing the demand and profitability of their products.
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