The Weeknd Launched 2018 RELEASE 001 in Collaboration with Bravado
Amy Duong — March 28, 2018 — Pop Culture
References: shop.theweeknd & highsnobiety
The Weeknd launched his seasonal merchandise for Spring/Summer 2018 entitled the 2018 RELEASE 001 collection. This is the singer's first release of his official merchandise of the year so far. The capsule is comprised of cut and sew items including graphic t-shirts, hoodies, caps, long-sleeve shirts and more. The first installment of the 2018 RELEASE 001 capsule is comprised of a total of 13 pieces.
The Weeknd's apparel is showcased in collaboration with full-service merchandise company Bravado and is now available for purchase on the singer's official website, with prices that range between $28 to $40. Some of the 2018 RELEASE 001 capsule's standout items include the tracksuit, the flannel shirt with overdyed details and the custom-dyed long-sleeve shirts.
The Weeknd's apparel is showcased in collaboration with full-service merchandise company Bravado and is now available for purchase on the singer's official website, with prices that range between $28 to $40. Some of the 2018 RELEASE 001 capsule's standout items include the tracksuit, the flannel shirt with overdyed details and the custom-dyed long-sleeve shirts.
Trend Themes
1. Seasonal Merchandise - Opportunity for businesses to create limited edition merchandise collections tied to specific seasons or events to generate excitement and exclusivity.
2. Collaborative Merchandise - Opportunity for businesses to collaborate with influential artists or celebrities to create unique merchandise collections that appeal to their fan bases.
3. Custom-dyed Apparel - Opportunity for businesses to offer personalized and unique clothing items by incorporating custom-dyed details or patterns.
Industry Implications
1. Fashion - Fashion brands can leverage seasonal merchandise and collaborative partnerships to drive sales and engage customers.
2. Music - Music industry professionals can explore merchandise collaborations as a revenue stream and a way to strengthen the artist-fan relationship.
3. E-commerce - E-commerce platforms and retailers can offer custom-dyed apparel options to cater to customers' desire for personalized and exclusive fashion items.
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