The 2018 Kia Rio is Used as a Musical Instrument in This Ad
Ellen Smith — October 19, 2017 — Autos
In a marketing effort to promote the 2018 Kia Rio, the car company recruited a group of musicians, producers, percussionists and DJs to create a beat using the car as a musical instrument. The creative commercial aimed to reinforce the brand's slogan, "The Small Car That Can Do Big Things." Using the noise of a revving engine, the car's doors, window shield wipers, locks and turn signals, the group of musicians successfully created a dynamic sound that embodied Kia's philosophy, of big things coming in small packages.
Kia, the youngest mainstream car company in America, used this 90-second ad spot to demonstrate its values of "youth, innovative spirit and nimbleness" to a more youthful and like-minded demographic.
Kia, the youngest mainstream car company in America, used this 90-second ad spot to demonstrate its values of "youth, innovative spirit and nimbleness" to a more youthful and like-minded demographic.
Trend Themes
1. Interactive Advertising - Utilize interactive elements in advertisements to engage and captivate audiences.
2. Creative Marketing Techniques - Explore innovative ways to promote products and reinforce brand messaging.
3. Sound Integration in Branding - Incorporate sound elements to enhance brand identity and create memorable experiences.
Industry Implications
1. Automotive - Leverage technological advancements to create unique and engaging automotive advertising campaigns.
2. Music and Entertainment - Collaborate with musicians and DJs to create sound-based marketing campaigns that resonate with audiences.
3. Advertising and Marketing - Experiment with unconventional marketing techniques to stand out in a competitive landscape.
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