The 2015 Audi A8 Made a Classy Debut at the Detroit Auto Show 2014
Michael Baxter — January 13, 2014 — Autos
References: autoblog & automobilemag
The 2015 Audi A8 is luxury driving to the maximum in many facets. The new Audi looks wider, more stylish and also packs some more punch.
You may have seen a couple more Audis on the road this past year as the brand just got off of a year where it sold a record number of vehicles. Looking to build on this momentum, it is releasing the new 2015 Audi A8 and it already looks amazing.
Audi knows its competition well and has added a variety of new things to help compete. Things like more character lines, large air-intakes on the front and an optional sport exhaust system may be smaller things but add up to make for a sporty luxury car. The interior is amazing as well and features 22-way luxury front seats and even five different massage functions combined with a bevy of new safety functions like active lane assist. Drive in style while also getting a massage or two -- you earned it.
You may have seen a couple more Audis on the road this past year as the brand just got off of a year where it sold a record number of vehicles. Looking to build on this momentum, it is releasing the new 2015 Audi A8 and it already looks amazing.
Audi knows its competition well and has added a variety of new things to help compete. Things like more character lines, large air-intakes on the front and an optional sport exhaust system may be smaller things but add up to make for a sporty luxury car. The interior is amazing as well and features 22-way luxury front seats and even five different massage functions combined with a bevy of new safety functions like active lane assist. Drive in style while also getting a massage or two -- you earned it.
Trend Themes
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2. Enhanced Interior Features - Disruptive innovation opportunity: Incorporate innovative safety functions and customizable seating options in luxury cars to provide a cutting-edge interior experience.
3. Sporty Luxury Cars - Disruptive innovation opportunity: Offer sporty features and design elements in luxury cars to attract a wider range of consumers.
Industry Implications
1. Automobile Manufacturing - Disruptive innovation opportunity: Collaborate with car manufacturers to design and develop advanced massage and safety features for luxury vehicles.
2. Luxury Goods - Disruptive innovation opportunity: Partner with luxury goods brands to create customized interiors with massage functions for high-end vehicles.
3. Wellness and Spa - Disruptive innovation opportunity: Create partnerships between automobile companies and wellness spas to offer unique massage experiences in luxury cars.
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