Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood
Katie Cordrey — November 5, 2009 — Marketing
References: whowillsurvive2012 & adsoftheworld
As part of the Brazilian advertising campaign to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. Graphics have been added to an area on both sides of the subway corridor to give the illusion of water rushing into the walkway.
The idea behind the graphics is that of impending doom and disaster which is also the theme of the apocalyptic movie, 2012.
The idea behind the graphics is that of impending doom and disaster which is also the theme of the apocalyptic movie, 2012.
Trend Themes
1. Immersive Advertising - Creating visually captivating and interactive experiences to engage customers.
2. Ambient Marketing - Using unconventional advertising methods in unexpected locations to grab attention.
3. Viral Campaigns - Creating content that is shareable and has the potential to go viral, maximizing brand exposure.
Industry Implications
1. Film and Entertainment - Exploring innovative ways to advertise and promote movie releases.
2. Public Transportation - Leveraging unique advertising opportunities in subway stations and transportation hubs.
3. Advertising and Marketing - Developing creative and attention-grabbing campaigns that capture audience interest.
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