Viktor & Rolf Designs for Samsonite's Black Label Collection
References: news.agendainc & allheadlinenews
Viktor & Rolf is set to liven up Samsonite's Black Label Collection this 2009. The design duo will design beauty cases, boarding bags and travel totes in soft-edged pieces.
As Viktor & Rolf's designs are way too far from conventional, expect surreal Samsonite travel set that is in the shape of violins , cow bells or Russian dolls.
Rolf Snoeren narrates, "We are working on the idea of 'happy travel' - trying to do something more naïve and personal. A lot of luggage is very technical and impersonal - it's a challenge."
As Viktor & Rolf's designs are way too far from conventional, expect surreal Samsonite travel set that is in the shape of violins , cow bells or Russian dolls.
Rolf Snoeren narrates, "We are working on the idea of 'happy travel' - trying to do something more naïve and personal. A lot of luggage is very technical and impersonal - it's a challenge."
Trend Themes
1. Personalized Luggage - Designing luggage that is unique and personal for each traveler presents an opportunity for disruptive innovation.
2. Artistic Luggage Designs - Designing luggage with unconventional shapes and styles that differ from traditional designs for aesthetic appeal creates a niche for boutique companies.
3. Sustainable Luggage - Creating luggage that is environmentally friendly by using sustainable materials and manufacturing processes can revolutionize the luggage industry.
Industry Implications
1. Fashion Luggage Industry - There is an opportunity to create an industry that solely focuses on combining fashion with functionality in luggage design.
2. Custom Luggage Industry - The custom luggage industry can take off by creating personalized luggage for individual customers to fit their specific needs.
3. Eco-friendly Luggage Industry - An eco-friendly luggage industry that prioritizes sustainability and environmentally conscious materials and production could see a rise in demand.
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