Versace and 2 Chainz Partnere to Create the Chain Reaction Sneaker
Justin Lam — January 19, 2018 — Fashion
References: gq & hotnewhiphop
The 'Chain Reaction' sneaker is the latest shoe by Versace and the prolific rapper 2 Chainz. This partnership may seem like a strange match, but based on 2 Chainz' lifestyle of expensive experience and Versace's reputation for grandiose taste, it can be quite easy to see the connection between the rapper and the luxury fashion line. The sneaker was designed personally by 2 Chainz and was officially unveiled during the Italian label's Fall/Winter 2018 show in Milan .
The Chain Reaction sneaker features an eye-catching fabric upper and hyper-bulky sole. The upper fabric is filled with recognizable Versace patterning, sporting bold colorways and striking design. The sole is perhaps the most impressive thing about the shoe, as the bottom is designed in a bizarre, but beautiful chain-link pattern. The shoes are available in green, navy, red, black, gold yellow plaid and a burgundy cheetah print. This collaboration between 2 Chainz and Versace shows a significant interest of legacy labels in the world of emerging fashion trends. Sneakers were once ignored by luxury fashion, but seem to be taking a place in the high fashion scene as of recently.
The Chain Reaction sneaker features an eye-catching fabric upper and hyper-bulky sole. The upper fabric is filled with recognizable Versace patterning, sporting bold colorways and striking design. The sole is perhaps the most impressive thing about the shoe, as the bottom is designed in a bizarre, but beautiful chain-link pattern. The shoes are available in green, navy, red, black, gold yellow plaid and a burgundy cheetah print. This collaboration between 2 Chainz and Versace shows a significant interest of legacy labels in the world of emerging fashion trends. Sneakers were once ignored by luxury fashion, but seem to be taking a place in the high fashion scene as of recently.
Trend Themes
1. Luxury Sneakers - Disruptive innovation opportunity: Exploring partnerships between high-end fashion brands and influential figures from popular culture to create unique and luxurious sneaker designs.
2. Rapper-designed Fashion - Disruptive innovation opportunity: Tapping into the creative vision of rappers and other musicians to co-create fashion collections that merge streetwear with high-end luxury.
3. Emerging Sneaker Trend in Luxury Fashion - Disruptive innovation opportunity: Recognizing the growing demand for sneakers in the high fashion industry and creating bold and unique sneaker designs that cater to luxury consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Experimenting with unconventional collaborations and designs to break traditional fashion boundaries and attract new consumer segments.
2. Footwear - Disruptive innovation opportunity: Leveraging celebrity partnerships and innovative design elements to create highly desirable and exclusive sneaker collections within the luxury footwear industry.
3. Music - Disruptive innovation opportunity: Exploring the intersection between music and fashion by collaborating with influential musicians to create unique fashion collections that resonate with fans.
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