Janet Echelman's '1.78 Madrid' Marks the City's 400th Anniversary
Joey Haar — February 14, 2018 — Art & Design
References: archdaily
Artist Janet Echelman began her 'Earth Time Series' in 2010, but the latest installation, '1.78 Madrid', is designed to commemorate a contemporary event. The elaborate, lush thread sculpture has been commissioned in honor of Madrid's 400th anniversary.
1.78 Madrid hangs in Plaza Mayor, directly above a regal statue of King Philip III of Spain, a crucial monarch who ruled during the height of Spain's empire in the early 17th century. Though it has historical connotations throughout Spain, the installation itself is inspired by time in a different sense. The name, 1.78 Madrid, refers to the amount of microseconds that a day on Earth was shortened as a result of the massive 2011 earthquake in Japan.
Echelman hopes that 1.78 Madrid will bring people "together with art that explores our concept of time."
Image Credit: João Ferrand
1.78 Madrid hangs in Plaza Mayor, directly above a regal statue of King Philip III of Spain, a crucial monarch who ruled during the height of Spain's empire in the early 17th century. Though it has historical connotations throughout Spain, the installation itself is inspired by time in a different sense. The name, 1.78 Madrid, refers to the amount of microseconds that a day on Earth was shortened as a result of the massive 2011 earthquake in Japan.
Echelman hopes that 1.78 Madrid will bring people "together with art that explores our concept of time."
Image Credit: João Ferrand
Trend Themes
1. Thread Sculptures - The use of thread as a medium for sculptures presents disruptive innovation opportunities in the art industry, allowing for unique and intricate installations.
2. Commemorative Installations - Creating large-scale installations to commemorate significant events provides a disruptive innovation opportunity in the field of public art, fostering connections between art and history.
3. Exploring Time Through Art - Using art to explore the concept of time opens up disruptive innovation opportunities to create immersive experiences that challenge perception and deepen our understanding of temporality.
Industry Implications
1. Art - The art industry can leverage thread sculptures to revolutionize traditional sculpting techniques and create captivating and intricate artworks that push boundaries.
2. Public Art - The field of public art can embrace commemorative installations as a disruptive innovation strategy to engage communities, celebrate milestones, and enhance public spaces with meaningful artistic expressions.
3. Experiential Art - The experiential art industry can harness the exploration of time as a disruptive innovation opportunity to create immersive and thought-provoking artistic experiences that challenge conventional notions of temporality.
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