Buffalo Wild Wings Now Offers a 15 Minute Guarantee on Its Lunch Menu
Katherine Pendrill — July 7, 2016 — Lifestyle
References: businessinsider & brandeating
Buffalo Wild Wings recently announced that it will be adding a 15 minute guarantee to its B-Dubs Fast Break Lunch Menu in an effort to cater to consumers who would normally choose a fast food or fast casual restaurant out of convenience.
As part of a new promotion, Buffalo Wild Wings will offer a 15 minute guarantee on its B-Dubs Fast Break Lunch menu Monday through Friday, between the hours of 11AM and 2PM. The guarantee is restricted to parties of six or less who dine-in and order from the designated lunch menu. Those guests who do not receive their food within 15 minutes of ordering will receive their meal and a soft drink of their choice for free.
The idea behind the new lunch service guarantee is to help the sit-down chain compete with the kinds of fast casual chains that many people choose during their short, work-week lunch breaks.
As part of a new promotion, Buffalo Wild Wings will offer a 15 minute guarantee on its B-Dubs Fast Break Lunch menu Monday through Friday, between the hours of 11AM and 2PM. The guarantee is restricted to parties of six or less who dine-in and order from the designated lunch menu. Those guests who do not receive their food within 15 minutes of ordering will receive their meal and a soft drink of their choice for free.
The idea behind the new lunch service guarantee is to help the sit-down chain compete with the kinds of fast casual chains that many people choose during their short, work-week lunch breaks.
Trend Themes
1. Fast Casual Competition - Buffalo Wild Wings' 15 minute lunch guarantee is a disruptive innovation opportunity for sit-down chains to compete with fast casual restaurants during lunch hours.
2. Speedy Lunch Service - The implementation of a 15 minute guarantee on the lunch menu presents a disruptive innovation opportunity for restaurants to provide quick and efficient service for time-constrained customers.
3. Convenience-focused Dining - Buffalo Wild Wings' introduction of the 15 minute guarantee on its lunch menu taps into the trend of consumers seeking convenient dining options that cater to their time constraints.
Industry Implications
1. Restaurant - The restaurant industry can utilize the 15 minute lunch guarantee as a disruptive innovation opportunity to attract customers looking for efficient dining experiences.
2. Fast Casual - The fast casual industry can respond to the 15 minute lunch guarantee by further enhancing their quick service models and optimizing lunch menus to retain customers seeking fast and convenient dining options.
3. Sit-down Chains - Sit-down chains can leverage the 15 minute guarantee as a disruptive innovation opportunity to differentiate themselves from fast casual competitors and attract customers seeking a sit-down dining experience within a limited lunch break.
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