'141 Eyewear' Believes in a Simplified Giving Model
Tiana Reid — January 13, 2013 — Social Good
References: 141eyewear & shopwithmeaning.org
141 Eyewear is comparable to TOMS' latest foray, that is, the eye care industry. But they were around before TOMS' launch into eyewear, which was last year. Kyle Yamaguchi and Shu-Chu Wu founded the company in 2009 and now the brand is now available in various states around the U.S. including California, Illinois, Colorado, Georgia, Florida and also in Canada and Germany. They've come a long way.
It seems that the social business has used the one-for-one model as a way to simplify the giving process. "For every 141 Eyewear purchase, we give a new pair of prescription glasses to a person in need," the company writes. "No portions of proceeds. No percentages. You buy, we give. 141."
Contact Information
141 Eyewear website
141 Eyewear on Facebook
141 Eyewear on Twitter
141 Eyewear on Vimeo
It seems that the social business has used the one-for-one model as a way to simplify the giving process. "For every 141 Eyewear purchase, we give a new pair of prescription glasses to a person in need," the company writes. "No portions of proceeds. No percentages. You buy, we give. 141."
Contact Information
141 Eyewear website
141 Eyewear on Facebook
141 Eyewear on Twitter
141 Eyewear on Vimeo
Trend Themes
1. Buy-one-give-one Model - Businesses can simplify the giving process and appeal to socially conscious consumers by adopting the Buy-One-Give-One model.
2. Socially Conscious Brands - Creating socially conscious brands that prioritize giving back to those in need can attract and retain customers who value philanthropy and corporate social responsibility.
3. Prescription Eyewear Donations - Making prescription eyewear donations through a one-for-one model can help improve access to eye care for those who cannot afford it.
Industry Implications
1. Eyewear - Eyewear companies can disrupt the industry through a focus on social responsibility initiatives like Buy-One-Give-One programs.
2. E-commerce - E-commerce platforms can create opportunities for social impact by partnering with brands that prioritize social responsibility and giving back to those in need.
3. Consumer Goods - Consumer goods companies can differentiate themselves by prioritizing social responsibility and incorporating Buy-One-Give-One programs into their business models.
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