12 Small Things Promotes Goods Made by Struggling Artistans
Sarah Moore — August 1, 2012 — Social Good
References: 12smallthings & roozt
12 Small Things sells fashionable bags, clothing and other accessories that were handmade by artistans from across the world.
The online store sells items made by those who live in economically challenged communities and whose work has a stimulating and empowering story to tell. Each season a collection of artists, from the 12 groups that the company supports, promotes their fairly traded goods on the site.
By promoting these items, the company empowers the craftspeople who have made the goods to become sustainable and self-sufficient and to earn a livable wage that can support both themselves and their families.
Furthermore, when the company features local, American craftsman, a portion of their sales profits goes to help a community in need.
Contact Information
12 Small Things website
12 Small Things on Facebook
The online store sells items made by those who live in economically challenged communities and whose work has a stimulating and empowering story to tell. Each season a collection of artists, from the 12 groups that the company supports, promotes their fairly traded goods on the site.
By promoting these items, the company empowers the craftspeople who have made the goods to become sustainable and self-sufficient and to earn a livable wage that can support both themselves and their families.
Furthermore, when the company features local, American craftsman, a portion of their sales profits goes to help a community in need.
Contact Information
12 Small Things website
12 Small Things on Facebook
Trend Themes
1. Fair Trade Fashion - The trend of promoting fairly traded goods can be expanded to other industries as conscious consumerism gains importance.
2. Supporting Local Artisans - The trend of promoting locally made artisanal goods can be applied to other industries as consumers shift away from mass-produced products.
3. Storytelling in Marketing - The trend of promoting the empowering stories of those who make the goods can be used to connect with consumers and create brand loyalty.
Industry Implications
1. Home Goods - The home goods industry can follow the trend of promoting artisanal goods made from sustainable materials.
2. Beauty - The beauty industry can follow the trend of promoting natural, fairly traded ingredients and supporting disadvantaged communities.
3. Food and Beverage - The food and beverage industry can follow the trend of promoting locally sourced ingredients and supporting independent farmers and artisans.
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