Emirates Now Offers Travelers Over 1,000 Movies on Board
Jana Pijak — October 10, 2018 — Marketing
References: emirates
Premium airline Emirates is changing the in-flight entertainment experience with an updated film catalog which will include over 1000 movie titles and access to over 3,500 on-demand entertainment options. The catalog was launched this October and aims to appeal to a vast and diverse group of consumers. Emirates' latest venture also drives home the idea of diversity, with not only a vast content library but also the opportunity to view programming in over 40 languages.
“Traveling on Emirates has always been centered on an unmatched customer experience. We’re proud to offer the greatest entertainment choice ever seen in the sky, with probably more choices than most people have at home," said Patrick Brannelly, Emirates’ Divisional Vice President, Customer Experience (IFEC).
Updated monthly, the updated Emirates film catalog speaks to consumers' desire to feel at-home comforts while traveling abroad and secures the airline as one of the most accommodating and client-centric among its competitors.
“Traveling on Emirates has always been centered on an unmatched customer experience. We’re proud to offer the greatest entertainment choice ever seen in the sky, with probably more choices than most people have at home," said Patrick Brannelly, Emirates’ Divisional Vice President, Customer Experience (IFEC).
Updated monthly, the updated Emirates film catalog speaks to consumers' desire to feel at-home comforts while traveling abroad and secures the airline as one of the most accommodating and client-centric among its competitors.
Trend Themes
1. In-flight Entertainment Revolution - Emirates' updated catalog with vast movie libraries and on-demand options signals a rise in demand for in-flight entertainment and presents an opportunity for airlines to invest in updated systems.
2. Multilingual Entertainment Content - Emirates' offering of over 40 languages for their entertainment content highlights the growing need for travel brands to cater to the needs of diverse customers and presents an opportunity for industry players to bridge the gap with customized cultural offerings.
3. Personalized Travel Content - Emirates' ability to update their in-flight entertainment systems monthly presents an opportunity for airlines to analyze customer data and provide customized content that continuously meets travelers' changing preferences and affirms brand loyalty.
Industry Implications
1. Airlines - Airlines have the opportunity to update and enhance their in-flight entertainment systems to meet customers' growing demand for entertainment options and improve brand loyalty.
2. Travel and Tourism - The travel and tourism industry is presented with an opportunity to bridge cultural and linguistic barriers by offering entertainment content in different languages to cater to diverse clientele, that could lead to increased traffic and revenue.
3. Media and Entertainment - Media and entertainment brands can collaborate with airlines to provide exclusive content that meets the changing preferences of travelers and leverage data analysis to offer customized experiences for brand loyalty and profitability.
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