The '1000 Degrees Celsius Deyrolle' Book is Morbid and Macabre
Jacqueline Parrish — October 24, 2009 — Business
References: antlermag & truuconfessions
Being quite possibly the most morbid and disturbing book ever to grace the shelves of your local Chapters, Borders or Barnes & Noble, Laurent Bochet's '1000 Degrees Celsius Deyrolle' documents the aftermath of a wildfire that ripped through one of Paris's most beloved taxidermy shops.
'1000 Degrees Celsius Deyrolle' features pictures of half-disintegrated taxidermied creatures such as lions, tigers and bears, as well as zebras and something that suspiciously resembles an antelope.
Implications - Consumers are fascinated with taxidermy as it confronts them with the subject of death. It is a topic that intrigues them while simultaneously scaring them. Corporations looking to entice consumers with promotional campaigns may consider utilizing macabre and death-inspired imagery as the shock alone from using such graphics will garner their attention.
'1000 Degrees Celsius Deyrolle' features pictures of half-disintegrated taxidermied creatures such as lions, tigers and bears, as well as zebras and something that suspiciously resembles an antelope.
Implications - Consumers are fascinated with taxidermy as it confronts them with the subject of death. It is a topic that intrigues them while simultaneously scaring them. Corporations looking to entice consumers with promotional campaigns may consider utilizing macabre and death-inspired imagery as the shock alone from using such graphics will garner their attention.
Trend Themes
1. Macabre Imagery - Marketers can benefit by incorporating death-inspired imagery to attract consumers who are both fascinated and scared by such graphics.
2. Taxidermy Fascination - The fascination with taxidermy continues to grow as it confronts individuals with the reality of death, making it an ideal topic for related industries to tap into.
3. Disaster Documentation - Opportunities exist for creatives to document disaster aftermaths, giving individuals a glimpse into loss and destruction, while potentially building brand impact.
Industry Implications
1. Marketing - Incorporating macabre and death-inspired imagery could help elevate promotional campaign awareness across various verticals.
2. Taxidermy - As the fascination with taxidermy continues to grow, the industry should be paying attention to shifts in demand and consumer preferences.
3. Photography - Photographers can make an impact by documenting the aftermath of disasters, giving individuals a glimpse into loss, hopelessness, and reconstruction.
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