100 Years of Filipina Beauty Shows Changing Ideals in the Philippines
Meghan Young — May 20, 2015 — Fashion
100 Years of Filipina Beauty is the sixth video of its kind from Cut Video. It's a stunning representation of the changing beauty ideals in this specific culture. Spanning an entire century, the timelapse video "begins with the Spanish-American War at the turn of the century, when indigenous women were adorned with tribal tattoos and shell headpieces" and ends at present-day where "K-pop and American culture still dominate women’s styles with full wavy hair and dark brows."
It's interesting to see a snapshot of each of the beauty trends throughout the years. 100 Years of Filipina Beauty and its predecessors encourage women to see fashion and beauty fads as they are -- fads. Although they are fun to adopt every so often.
It's interesting to see a snapshot of each of the beauty trends throughout the years. 100 Years of Filipina Beauty and its predecessors encourage women to see fashion and beauty fads as they are -- fads. Although they are fun to adopt every so often.
Trend Themes
1. Changing Beauty Ideals in Cultures - The historical makeover videos highlight how beauty ideals have evolved over time, presenting an opportunity for cosmetic companies to develop products and services that cater to these changing preferences.
2. Celebration of Cultural Diversity - The video series showcases the diverse beauty of different cultures, inspiring fashion and beauty brands to embrace inclusivity and develop more diverse product ranges.
3. Influence of Pop Culture on Beauty - The timelapse video demonstrates the impact of K-pop and American culture on beauty trends, presenting an opportunity for collaborations between beauty brands and pop culture icons to create innovative beauty products and styles.
Industry Implications
1. Cosmetics - Cosmetic companies can capitalize on the changing beauty ideals shown in the videos to develop and promote new product lines that cater to diverse cultural preferences.
2. Fashion - Fashion brands can embrace the celebration of cultural diversity depicted in the videos by incorporating different cultural elements into their designs and marketing strategies.
3. Entertainment - The influence of pop culture on beauty trends highlighted in the videos presents an opportunity for collaborations between beauty brands and pop culture icons, creating unique entertainment experiences and merchandise.
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