Clothing Line 10 Deep is Proud to be a Problem
Christina Butty — August 25, 2009 — Marketing
While many lookbooks are going the whole artsy route or even the super-stylized way, clothing brand 10. Deep has created this lookbook featuring models with attitude.
The 10. Deep lookbook pays homage to losers and problem children who challenge the establishment but drive change in the world.
The result of the 10. Deep Lookbook is refreshing and fun, since the personality that the models are emulating is perfectly in line with the 10. Deep brand.
Implications - While many companies once previously shied away from targeting consumers with attitude, or avoided the mere use of badass imagery within their product promotions, now it is becoming more socially acceptable. Consumers are increasingly looking for brands that reflect their sensibility and that includes the overall outlook that they have on life.
The 10. Deep lookbook pays homage to losers and problem children who challenge the establishment but drive change in the world.
The result of the 10. Deep Lookbook is refreshing and fun, since the personality that the models are emulating is perfectly in line with the 10. Deep brand.
Implications - While many companies once previously shied away from targeting consumers with attitude, or avoided the mere use of badass imagery within their product promotions, now it is becoming more socially acceptable. Consumers are increasingly looking for brands that reflect their sensibility and that includes the overall outlook that they have on life.
Trend Themes
1. Socially Acceptable Badass Imagery - Companies can now embrace and incorporate badass imagery into their product promotions, as consumers increasingly seek brands that reflect their sensibility.
2. Targeting Consumers with Attitude - Businesses have an opportunity to cater to consumers with attitude by creating marketing campaigns that resonate with their overall outlook on life.
3. Authentic and Refreshing Lookbooks - Brands can capture attention and loyalty by creating lookbooks that pay homage to unconventional individuals who challenge the establishment.
Industry Implications
1. Fashion - Fashion brands can disrupt the industry by incorporating attitude and edginess into their marketing campaigns.
2. Advertising - Advertising agencies can seize the opportunity to create bold and daring campaigns that resonate with consumers seeking authenticity.
3. Lifestyle - Brands in the lifestyle industry can capture consumer attention by embracing and celebrating individuality and non-conformity.
3.1
Score
Popularity
Activity
Freshness
