1/2 Project Gives Half the Bottle, You Give Full Support
Andrew Robichaud — August 5, 2009 — Art & Design
References: sungjoonkim & yankodesign
The 1/2 Project is quite the innovative and creative way to look at charity and donating towards a good cause. The idea behind these benevolent bottles is that you you pay the same amount for a regular drink, but the bottle is only half the size.
The 1/2 Project rule is that half the cost of the bottle goes directly towards donating to NGOs, so technically you’re paying the appropriate price for your drink and making a small charitable donation.
The 1/2 Project would be a great way to give small but have a big effect!
The 1/2 Project rule is that half the cost of the bottle goes directly towards donating to NGOs, so technically you’re paying the appropriate price for your drink and making a small charitable donation.
The 1/2 Project would be a great way to give small but have a big effect!
Trend Themes
1. Creative Charitable Initiatives - 1/2 Project's innovative approach to charity and donation through benevolent bottles.
2. Innovative Donation Models - The concept of half the cost of the bottle going directly towards donating to NGOs.
3. Impactful Micro-donations - The opportunity to give small but have a big effect through the 1/2 Project.
Industry Implications
1. Beverage - Innovative charitable campaigns like the 1/2 Project could disrupt the beverage industry by offering socially conscious choices to consumers.
2. Nonprofit - The 1/2 Project's idea of incorporating donations into product prices could disrupt the nonprofit sector by introducing a new, sustainable funding model.
3. Marketing - The 1/2 Project's creative approach to combining marketing and charitable giving can inspire new disruptive innovations in marketing campaigns.
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