00Nation Secures a Partnership with KFC for the IEM Rio Major 2022
References: 00nation & esportsinsider
00Nation has partnered with fast food franchise KFC for brand activations during the CS:GO IEM Rio Major 2022, delivering special edition team jerseys, marketing activations with the organization’s players, and exclusive social media content. The collaboration is only available to 00Nation's Brazilian branch, which manages the organization's CS:GO squad.
The number of partnerships 00Nation has secured has also increased. Deals with the sportswear giant adidas and the betting website Parimatch were announced by the organization in the second half of 2022.
Ricardo Sinigaglia, Esports Director at 00Nation, commented: “In addition to the support and structure, this partnership also brings enormous credibility to the organisation, which is always looking to have the best partners and offer the best conditions for our players.”
Image Credit: 00Nation
The number of partnerships 00Nation has secured has also increased. Deals with the sportswear giant adidas and the betting website Parimatch were announced by the organization in the second half of 2022.
Ricardo Sinigaglia, Esports Director at 00Nation, commented: “In addition to the support and structure, this partnership also brings enormous credibility to the organisation, which is always looking to have the best partners and offer the best conditions for our players.”
Image Credit: 00Nation
Trend Themes
1. Esports Partnerships with Qsrs - Esports organizations partnering with quick service restaurants to deliver special edition team jerseys, marketing activations and exclusive social media content during tournaments provide disruptive innovation opportunities for QSRs to connect with young gamers and expand brand reach.
2. Brand Activations for Esports Tournaments - Brand activations during esports tournaments like IEM Rio Major 2022 deliver enormous credibility to esports organizations and provide disruptive innovation opportunities for brands to engage with pro-gamers and their fan-base at major events.
3. Expanding Partnerships for Esports Organizations - Esports organizations securing partnerships with a range of industries -sportswear giants, betting websites, and quick service restaurants- is a sign of the expanding market and provides disruptive innovation opportunities for new collaborations between esports and other high-profile brands.
Industry Implications
1. Quick Service Restaurants (qsrs) - Partnering with esports organizations and delivering exclusive content during major tournaments offers QSRs disruptive innovation opportunities to tap into the young millennial and Gen Z gaming community to expand brand reach.
2. Sportswear - Partnering with eSports organizations provides sportswear brands with an attractive customer base of young adults interested in gaming and offers disruptive innovation opportunities to enhance the range of team jerseys designs and merchandise offerings tailored for esports fans
3. Betting Websites - Collaborating with esports organizations like 00Nation to deliver marketing activations during major tournaments offers disruptive innovation opportunities for betting websites to tap into the growing esports betting market and secure a larger customer base from the gaming community.
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