Influence
References: mary-kateandashley & news.yahoo
Mary-Kate and Ashley Olsen, Hollywood's most famous young twins, are launching their own style bible. The fashion book called Influence which is fitting seeing how heavily they have been able to impact the wardrobes of millions of young girls worldwide.
The Penguin-published book will be released in the fall when it's sure to win over the hearts of fashionistas, young and older. It will feature photos of the girls in some of their most stylish pieces, both in their everyday lives and on the red carpet. According to Penguin, there will also be exclusive material never seen anywhere before, including interviews and photos.
"Mary-Kate and I have filled 'Influence' with the most interesting, challenging, creative people we know — the ones who helped pave the way for us and our generation," Ashley Olsen said.
"Ashley and I interviewed the people who have inspired us, with the hope that they will inspire and teach others," Mary-Kate shared.
The 21-year-old style icon duo have created several fashion lines together including The Row and the Elizabeth & James Collection as well as a younger tween line sold at Wal-Mart.
The Penguin-published book will be released in the fall when it's sure to win over the hearts of fashionistas, young and older. It will feature photos of the girls in some of their most stylish pieces, both in their everyday lives and on the red carpet. According to Penguin, there will also be exclusive material never seen anywhere before, including interviews and photos.
"Mary-Kate and I have filled 'Influence' with the most interesting, challenging, creative people we know — the ones who helped pave the way for us and our generation," Ashley Olsen said.
"Ashley and I interviewed the people who have inspired us, with the hope that they will inspire and teach others," Mary-Kate shared.
The 21-year-old style icon duo have created several fashion lines together including The Row and the Elizabeth & James Collection as well as a younger tween line sold at Wal-Mart.
Trend Themes
1. Fashion Coffee Table Books - The trend of creating fashion coffee table books presents an opportunity for fashion brands to showcase their style and influence on the industry through visually appealing and informative publications.
2. Celebrity Fashion Icons - The trend of celebrity fashion icons leveraging their influence to create fashion books opens up opportunities for collaborations between brands and celebrities to share their unique style perspectives and insights.
3. Exclusive Content in Fashion Books - The trend of fashion books offering exclusive content, such as interviews and never-before-seen photos, creates opportunities for brands to provide a deeper and more immersive experience for fashion enthusiasts.
Industry Implications
1. Fashion Publishing - The fashion publishing industry can capitalize on the trend of fashion coffee table books by creating visually stunning publications that showcase the work of designers, influencers, and celebrities.
2. Fashion Brands - Fashion brands can explore partnerships with celebrity fashion icons to create fashion books that highlight their brand's style, influence, and unique perspective.
3. Fashion Merchandising - The trend of fashion books featuring exclusive content presents opportunities for fashion merchandising companies to create special editions with added value, such as limited prints or behind-the-scenes access.
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