New Ventures Trends

Entering the marketplace can be a daunting experience, particularly for new businesses, resulting in a plethora of new and innovative techniques to help market up-and-coming brands. Highlighting trends around new business ventures, online retail techniques and in-store services, this category is showcasing the variety of business strategies brands are using to get ahead of the competition.

TOP 5 WEEKMONTH2 MONTHS

#1: Champion-Approved Supplements

Mike Tyson's New Supplements Improve Athletes' Performance FULL ARTICLE

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Tech-Driven Drive Thrus

Pita Pit's New Drive-Thru Design is Flexible, Scalable and Efficient

Pita Pit, the brand specializing in made-to-order pita sandwiches, announced a tech-driven drive-thru design that will support the future of fast-casual service, and enhance customer service and... MORE

Champion-Approved Supplements

Mike Tyson's New Supplements Improve Athletes' Performance

Mike Tyson, also known as “The Baddest Man on the Planet,” is venturing into the wellness space with the launch of two new supplements, ‘UltimateFocus’ and ‘Mikenesium,&#... MORE

Digital Fare Collection Services

Bloomington Transit Now Accepts Fare Payments Using a Mobile App

Bloomington Transit is set to roll out a new fare collection system on November 18. The system will leverage the Umo mobile app and reloadable cards to provide a more convenient and efficient... MORE

Airport Gaming Stores

A New Nintendo-Inspired Store is Open at Hong Kong International Airport

The Hong Kong International Airport has unveiled an exciting addition for travelers: a Nintendo-themed retail store, brought to life by nsew, a company well-versed in managing Nintendo merchandise... MORE

Next-Generation Diabetes-Managing Innovations

ReShape Lifeciences is Enhancing Its DBSN™ System

ReShape Lifesciences has secured a $241,000 supplementary grant from the NIH to advance the development of its Diabetes Bloc-Stim Neuromodulation™ (DBSN™) system, a device aimed at managing Type... MORE

Elevated Hospitality Rewards Programs

Al Khoory Hotels Implements a Premium Loyalty Program

Al Khoory Hotels has officially launched its new Hayakum Al Khoory Rewards program, offering members exclusive benefits. This free-to-join program is designed to enhance the guest experience and... MORE

African-Inspired Skincare Expansions

KOBA Skincare Introduced its 'Ezali Face Care Collection'

KOBA Skincare, a French skincare brand, has expanded its offerings with the introduction of its face care line, the ‘Ezali Face Care Collection.’ Known for its commitment to eco-... MORE

Low-Cost 3D Printing Resins

Formlabs Released a New Line of Resins for 3D Printing Hobbyists

The Formlabs Creator Series Resins are designed specifically for hobbyist-grade 3D printers, including non-Formlabs LCD and DLP machines. The series includes two types of resins: Creator Tough Resin... MORE

Dynamic Australian Automobile Platforms

Toyota's 'Toyota Go' Program Enhances Customer Engagement

Toyota has introduced a customer platform and loyalty program called ‘Toyota Go,’ developed in partnership with the creative innovation studio R/GA Australia. Designed to deepen customer... MORE

Dermatologist-Backed Skincare Launches

New Skincare Brand 'Vytle' focuses on Sensitive Skin Care

Vytle, a new skincare brand from the makers of Suu Balm, offers a gentle solution specifically crafted for individuals in need of sensitive skin care. Launching with a lotion and cleanser, Vytle’s... MORE

Camp Coffee

Portable espresso makers are being made with durable designs for outdoor activities

Trend - Brands are making portable espresso makers designed for camping and travel applications. These are durable with long-lasting batteries, often including secondary features such as lights or app connectivity. Portable espresso makers target the traveling on-the-go or outdoorsy adult demographic.

Insight - Many adults today live with busy schedules and only a select amount of free time. As a result, these consumers look to save time and effort in their day wherever possible. For some, this means meal planning and scheduling, while others turn to smart apps and digital solutions to save time and money. Appliance brands and startups are appealing to these consumers, often through crowdfunding, by launching a compact espresso makers designed for portability and reliability,

Workshop Question - How could your brand ensure its products fit with modern consumers' lifestyles?

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