Puratos Sapore Lavida Active Sourdough Has 100% Whole Wheat Flour
Michael Hemsworth — May 9, 2024 — Lifestyle
References: puratos & snackandbakery
Puratos Sapore Lavida active sourdough is a traceable, active sourdough sourced from Belgium crafted with a delicious, nutritious profile to work well for today's consumer.
The ingredient is crafted with 100% whole wheat flour grown using regenerative agriculture practices, and is reported to have a tangy flavor profile that has fruity notes with balanced lactic and acetic notes. The product also helps to enhance recipes with fiber content thanks to its whole grain formulation. The product responds to increasing consumer calls for more sustainable solutions in the industry.
Chief Product Officer Frederik Lievens spoke on the new Puratos Sapore Lavida active sourdough saying, "By committing to purchase a defined volume of a crop before it is sewn and focusing its own R&D and marketing efforts on products that use regenerative crops, Puratos is ensuring farmers are not only paid fairly for today, but can invest further in regenerative agriculture for tomorrow too."
Image Credit: Puratos
The ingredient is crafted with 100% whole wheat flour grown using regenerative agriculture practices, and is reported to have a tangy flavor profile that has fruity notes with balanced lactic and acetic notes. The product also helps to enhance recipes with fiber content thanks to its whole grain formulation. The product responds to increasing consumer calls for more sustainable solutions in the industry.
Chief Product Officer Frederik Lievens spoke on the new Puratos Sapore Lavida active sourdough saying, "By committing to purchase a defined volume of a crop before it is sewn and focusing its own R&D and marketing efforts on products that use regenerative crops, Puratos is ensuring farmers are not only paid fairly for today, but can invest further in regenerative agriculture for tomorrow too."
Image Credit: Puratos
Trend Themes
1. Regenerative Agriculture Practices - Opportunity for incorporating traceable, active sourdough ingredients sourced sustainably to align with consumer demand for eco-conscious products.
2. Whole Grain Formulation - Emerging trend towards using 100% whole wheat flour in products to meet growing customer preferences for nutritious and fiber-rich options.
3. Sustainable Food Solutions - Potential for introducing sourdough products that promote sustainability, responding to the increasing consumer focus on eco-friendly choices in the food industry.
Industry Implications
1. Food Manufacturing - Opportunities in the food manufacturing sector for leveraging regenerative agriculture practices and whole grain formulations to create sustainable and nutritious products.
2. Bakery Industry - Innovative prospects in the bakery industry for developing sourdough products with traceable, sustainable ingredients to cater to the demand for eco-conscious baked goods.
3. Agricultural Sector - Potential disruption in the agricultural sector by promoting regenerative agriculture practices to support the production of eco-friendly and nutrition-rich ingredients like whole wheat flour.
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