Gil
Cohen

The retail sector has experienced rapid changes in recent years, and the continuing advancements in AI are expected to further transform the industry. Presently, the industry's primary focus lies in striking a balance between elevating in-person experiences and maintaining the convenience of eCommerce. This keynote delves into the art of achieving this equilibrium through innovative ideas while exploring ways to leverage AI’s power.

Modern technology has shifted how consumers engage with brands, and it’s no longer enough for ads to be entertaining and memorable. Uncover tactics for leveraging the future of marketing tech, authenticity and brand love to create impactful marketing strategies.

Exploring how marketing has changed in an age where traditional marketing no longer exists. The new goal of marketing is not to convince consumers to become customers, but to simply capture their attention in a crowded media space. What is the best way to captivate the attention of a consumer who craves authenticity?

This session is based in Trend Hunter's own reusable Trend Hunting framework, the 6 Patterns of Opportunity, and our newly developed network of 18 evergreen consumer behavior-based trends. Each Megatrend will be briefly explained, with the most relevant explained more in-depth. These trends cross industries, and are illustrated through case studies from various categories.

Explore the ever-evolving dynamics of today’s workforce and learn why your organization’s success depends on understanding and applying the 4 ‘E’s of modern work culture. We will highlight insights, statistics and implications gleaned from the Trend Hunter Innovation Assessment, revealing what’s holding you back from building your best team yet.

In a post-pandemic world, consumers will be making up for lost time in way that dramatically impacts leisure and tourism. More importantly, the best way to learn what consumers really want is to understand what they do in their leisure time and why. This presentation explores the internal and external motivators behind what consumers define as fun today.

Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.