Boomers Trends

Trend - Automotive manufacturers are launching new vehicles inspired by retro designs. These cars blend retro aesthetics with modern features, such as electric engines, network connectivity, or motion sensors. Often limited-edition products, these vehicles capture nostalgia without compromising on comforts.

Insight - While more consumers adopt electric vehicles (EVs) each year, there are still large subsets of drivers that prefer traditional gas-powered vehicles. Whether due to aesthetics or function, these consumers are hesitant to adopt EVs, despite these vehicles often being more environmentally friendly, having lower costs of ownership, and having more modern features. In an attempt to accelerate EV adoption amongst these consumers, brands are tapping into retro designs to capitalize on nostalgia.