ZZZ Naturals is a brand reframing cannabis as a healing tool and is gaining attention for its sleep aid vape pen which is set to launch this year. The company is the first-ever cannabis brand specifically targeting sleep deprivation and disorders, creating its signature product with "a mixture of sleep-inducing terpenes and botanical extracts that include lavender, mango and chamomile."
While the correlation between cannabis and wellness isn't a new concept -- with marijuana's pain and stress-relieving effects celebrated by many -- ZZZ Naturals hopes to help reduce staggering sleep disorder and low sleep rates in the US while addressing just how much sleep deprivation is ultimately costing the country -- an "astounding $411 billion each year."
Sleep-Aiding Cannabis Pens
ZZZ Naturals' Product is Sourced From Healing Botanicals
Trend Themes
1. Healing Cannabis Products - ZZZ Naturals is reframing cannabis as a healing tool by targeting sleep deprivation and disorders.
2. Natural Sleep Aids - ZZZ Naturals is using a mixture of sleep-inducing terpenes and botanical extracts as a natural alternative to traditional sleep aids.
3. Cannabis for Wellness - ZZZ Naturals is contributing to the growing trend of using cannabis for wellness purposes such as pain and stress relief.
Industry Implications
1. Cannabis - The cannabis industry has the opportunity to expand into the wellness sector by developing products that address specific health concerns like sleep disorders.
2. Wellness & Health Supplements - Natural products brands can compete with traditional sleep aid companies with the use of ingredients like terpenes and botanical extracts.
3. Sleep & Insomnia - There is a growing market for natural alternatives to traditional sleep aids, particularly for those who suffer from sleep disorders or insomnia.