adidas Consortium introduces a new iteration of its ZX 10,000C, expanding its selection of ZX footwear designs. Designer Jacques Chassaing originally created the first ZX model and the latest ZX 10,000C sneaker marks a progressive step towards a new chapter. The original ZX collection ran from 1984 through 1989 and it was replaced with the label's newer EQT (Equipment) series.
The interconnecting component of the pieces is the signature Torsion system, delivering high-performing elements to the footwear. The sneakers incorporate a TPU arch in order to bring the forefoot and the heel together to that they can move freely. The latest ZX 10,000C sneakers sit atop the Equipment Cushion 91 foundation, bridging the two series together. Branding accents draw aesthetic inspiration from the label's design in the 90s. Additional details include the mesh underlays and the suede overlays.
Soft-Cushioned Mesh Sneakers
adidas Consortium's ZX 10,000C Feature the Signature Torsion System
Trend Themes
1. Mesh Sneakers - Opportunity for designing lightweight and breathable sneakers using soft-cushioned mesh materials.
2. Signature Torsion System - Disruptive innovation opportunity lies in creating footwear with a TPU arch that allows for independent movement of the forefoot and heel.
3. Trendy ZX Series - Design and release of new iterations in the ZX series presents an opportunity to tap into nostalgic 90s branding aesthetics.
Industry Implications
1. Footwear Industry - Capitalizing on the demand for lightweight and breathable sneakers made with soft-cushioned mesh materials.
2. Athletic Footwear Industry - Integration of the signature Torsion system in athletic sneakers can disrupt the market by enhancing freedom of movement.
3. Fashion Industry - Reimagining iconic 90s branding aesthetics in footwear designs can create disruptive trends in the fashion industry.