Online retailer Zulily recently launched its inaugural capsule collection with designs by six inspiring winners from Zulily's 2021 Back-to-School #UniquelyZu contest. This exclusive collection features more than 60 styles designed by kids, for kids and for this capsule, it was important for Zulily to go straight to the source for inspiration.
Kiki Lockwood, merchandising manager for kids apparel at Zulily, says "With Gen Z contributing to a fundamental shift in the way families shop today, we understood the style challenges we aimed to solve – make it easier for moms to find a great selection of outfits that speak to their kids' unique sense of style."
The Zulily x Sunshine Swing Resort Collection is expressive and comfort-focused with elements like tie-dye that offer a nod to popular styles of the past.
Gen Z-Designed Swimwear
Zulily's Inaugural Capsule Collection Was Designed by Kids, for Kids
Trend Themes
1. Gen Z-designed Fashion - The emerging trend of involving Gen Z in the design process creates opportunities for disruptive innovation in various fashion and apparel industries.
2. Crowdsourced Design - The trend of sourcing designs from a crowd, especially children, presents opportunities for businesses to create unique and innovative products while engaging their target audience.
3. Comfort-first Styles - The trend towards combining style with comfort in fashion and apparel can be an area for innovation and differentiation for businesses.
Industry Implications
1. Children's Apparel - The children's apparel industry can benefit from involving younger consumers in the design process to create unique and engaging products.
2. Crowdsourcing Platforms - Crowdsourcing platforms can innovate by catering towards children and their involvement in the design process for fashion and apparel products.
3. Fashion Retailers - Fashion retailers can explore new opportunities by embracing the trend towards comfort-focused styles and involving Gen Z in the design process for their products.