This upcycled fashion by Zsofia Kormos is called 'Hundertwasser,' which likely refers to the Austrian artist Friedensreich Hundertwasser. The shoot features a dress and two pairs of slippers that appear to be constructed from rags.
Fun fact: Friedensreich Hundertwasser was known for his hatred of straight lines and love of bright, vibrant colors. Both of these themes are carried out in Zsofia Kormos' 'Hundertwasser' clothing.
Implications - The numbers of eco-conscious consumers are constantly rising, and with this surge of environmental interest, new demands are bring put on the marketplace. Consumers now desire products that are eco-friendly and constructed form upcycled materials. Companies who desire to tap into green demographics can manufacture products with green qualities.
Cinderella Couture
Upcycled Fashion Rags by Zsofia Kormos for ‘Hundertwasser'
Trend Themes
1. Upcycled Fashion - Opportunity to tap into the growing eco-friendly consumer base by producing sustainable fashion using upcycled materials.
2. Eco-friendly Products - Opportunity to cater to the increasing demand for environmentally friendly products by creating and promoting products that are constructed from sustainable materials.
3. Green Demographics - Opportunity to tap into the green consumer base by manufacturing products that have green qualities like being eco-friendly, sustainable and upcycled.
Industry Implications
1. Fashion Industry - Fashion brands can innovate by incorporating sustainability into their production process and promoting eco-friendly products.
2. Textile Industry - Opportunities exist to innovate by incorporating eco-friendly production practices and materials like upcycling in the textile industry.
3. Retail Industry - Retailers can tap into the growing demand for sustainable products by promoting and offering eco-friendly and upcycled products in their stores.