The Zotye SR9 Goddess is a new crossover designed for the Chinese market. It is a female-focused special edition version of the SR9, a model that looks strikingly similar to the Porsche Macan. The Zotye SR9 Goddess is covered inside and out with pink. Even the gear selector knob and armrest are covered in pink. This new model will make its official debut at the 2017 Shanghai Auto Show in late April. It will be priced at around $26,000 and only available in China.
That price is much more than the base model SR9 sells for. However, special editions like the Zotye SR9 Goddess have always been great money makers for car companies. As China's homegrown automakers continue to grow it's likely that they'll kick out more models like the SR9 Goddess. Here's hoping these future models carry names and designs that are a bit more subtle in nature.
Female-Focused Chinese Crossovers
The Pink Zotye SR9 Goddess Will Debut at the Shanghai Auto Show
Trend Themes
1. Female-focused Special Editions - Expanding the market for female-focused special edition cars provides opportunities to differentiate products and services and meet the demand of the growing female motorists market.
2. Customized Crossovers - Personalized crossovers can provide a competitive edge for automakers with the ability to make customers feel unique and special.
3. China's Growing Auto Industry - The continued growth of China's automotive industry provides opportunities for automakers and related businesses to expand into and tap into the largest and fastest-growing automobile market in the world.
Industry Implications
1. Automotive Industry - As competition in the auto industry heats up, the chance to offer unique models that meet the needs of specific consumers like women can provide a competitive edge.
2. Fashion Industry - Opportunities may arise in the fashion industry to complement the new trend of female-focused special edition vehicles with branding, advertising and marketing initiatives in order to meet fashion requirements.
3. Technology Industry - As technology continues to advance the automotive industry, many technology businesses are focusing on cars with autonomous technologies that are likely to present innovations that would be invaluable to the female-focused special edition vehicle market.